

Every event starts with energy. Then the years pass, the volunteers rotate, and the spark starts to dim.
Crowds feel smaller.
Vendors quietly bow out.
Committees recycle last year’s plan because “it worked fine.”
But fine isn’t what visitors remember. They remember moments — the magic, the flow, the vibe that makes them stay longer, spend more, and come back next year.
You don’t need a new event. You just need a new approach.
The Event Experience Remix™ course shows you how to make small, smart shifts that spark big results.
Because impact doesn’t come from bigger budgets or flashier logos — it comes from intentional experiences.
From better flow. From memorable details. From seeing your event the way your visitors do.
Our founder, Vicky Soderberg, has worked with nearly 100 communities to enhance their events and visitor experiences. She teaches about events at Community Development Institute and the Texas Travel Alliance's Travel & Tourism College and is a highly-acclaimed speaker at both state and local tourism conferences.
Using the tools in Event Experience Remix™, Vicky and her team have successfully improved dozens of single and multi-day events with attendance numbers ranging from 2,500 to over 75,000. As costs have continued to increase, she began exploring alternatives for communities seeking less expensive options.
This exploration led to the establishment of Destination Roadmapping™—a collection of "do-it-together" processes for communities to meet their tourism-related needs within their budget. Event Experience Remix™ is one of those processes.
The Event Experience Remix™ is one of these processes. It allows communities to repeatedly upgrade all of their events for a one-time investment of $450.

Event Experience Remix™ helps you reimagine your event from the inside out — not by reinventing the wheel, but by finally tuning it to the right frequency. No jargon. No hours-long videos. No committee meetings (unless you really, really want one). Just actionable strategies to help you remix your event smarter, not harder.
You'll learn how to:
Audit your current experience like a visitor would.
Identify your “vibe killers” — and fix them fast.
Add simple, sensory upgrades that create memorable moments.
Build a realistic action plan that doesn’t burn out your team or your budget.
What do I receive?
Module 1: The Experience Audit—You’ll learn how to see your event through fresh eyes, your visitor’s eyes.Using the Event Experience Audit tools, you’ll uncover the subtle gaps that drain energy and the easy wins that bring it back. Result: You’ll stop guessing what’s wrong and finally see what’s working — and what’s not.
Module 2: The Enhancer Lab—Explore hundreds of “Surprise & Delight” ideas sorted by cost, effort, and partner type.You’ll learn how to layer sensory touches, crowd-flow tweaks, and visual cues that instantly elevate the visitor experience. Result: You’ll create magic without mayhem, and people will feel the difference.
Module 3: The Remix Action Plan—You’ll prioritize upgrades, assign realistic timelines, and build a remix plan your whole team can actually follow. No fluff. No overwhelm. Just forward motion and accountability. Result: You’ll leave with a solid plan that builds momentum and makes next year easier, not harder.

