You're in the right place if you want to ...
Know if Your Events are Benefitting
Your Community
It's time to easily quantify your event's economic impact— whether it's a special event, conference, or sports tournament—and gain valuable feedback from attendees, vendors, and local businesses, even if you don't know where to start, fear a negative outcome, or hate math.
Tired of questions about how much money an event brought to your community?
Struggling to justify your event expenses or lack solid support for your return-on-investment numbers?
Maybe you even have access to geo-fencing tools and already get solid information about where people go and how much time they spend there but you lack spending data.
The ability to demonstrate an event's economic and social value to stakeholders, sponsors, and the community allows you to attract more support and open new funding opportunties.
Successful special events, conferences, and sports tournaments are a powerful way to build community pride and strengthen its reputation as a place to visit, a place to do business, and a place to call home.
Would it help if you had accurate information to quantify the return-on-investment and economic benefits of your events?
ABSOLUTELY!
Now, more than ever, communities need quality, affordable services and meeting this need is something we take seriously. Our founder, Vicky Soderberg, has worked with nearly 100 communities to enhance their visitor experiences. She has also collaborated with various events acoss the United States, helping them grow, pivot, and sometimes even end. She teaches about events at Community Development Institute and the Texas Travel Alliance's Travel & Tourism College and is a highly-acclaimed speaker at both state and local tourism conferences.
Vicky and her team have successfully conducted dozens of Event Economic Impact studies for single and multi-day events with attendance numbers ranging from 2,500 to over 75,000. As costs have continued to increase, she began exploring alternatives for communities seeking less expensive options.
This exploration led to the establishment of Destination Roadmapping—a collection of "do-it-together" processes for communities to meet their tourism-related needs within their budget. Event Economic Impact is one of those processes.
Our system reduces overhead costs and provides you with a quality product at an affordable price. This enables you to put more money back into growing your events.
What will you uncover in this
"do-it-together" course?
Solid knowledge and tools for showcasing the economic impact of your special events, conferences, and tournaments. This includes reporting and presentation templates.
New sponsors and funding resources based upon direct spending information and compelling data analysis.
An understanding of the needs and desires of your audience and stakeholders through surveys of attendees, vendors, and local businesses.
What does "do-it-together" actually mean?
It means you collect the emails during the event while we do the heavy lifting when it comes to your surveys and data compilation.
It means you know your responsibilities and have the training and assets you need to easily accomplish them.
It means having our team as an on-going resource.
I need more specifics, what will I be resonsible for?
The process is broken into: (Module 1) Getting Started, (Module 2) Pre-Event, (Module 3) During the Event, and (Module 4) Post-Event.
First, you'll schedule and attend the Orientation Call to get familiar with the process and ask questions
MODULE 1: GETTING STARTED—Recap of your Orientation Call in case you need it.
MODULE 2: PRE-EVENT—We will set up the URL and QR Code for collecting email addresses. You will create the tools for collecting the emails during your event and answer questions to allow for customization of your surveys for attendees, vendors, and local businesses.
MODULE 3: DURING THE EVENT—Reiterates effective ways to collect email addresses during the event.
MODULE 4: POST-EVENT— After the event, we send out the surveys and reminders and complete the data compilation.
About 4 weeks after the event we'll get together on a Zoom call to provide the results and answer any questions about the report template and/or presentation template.You'll use templates to create your report and presentation.
Along the way we're always available via email or by scheduling a help session.
Bottom Line: What does it cost?
What do I receive?
Instead of paying $10,000 - $20,000 for a team to conduct an on-site economic impact analysis of your event, we've developed this "do-it-together" process that reduces your investment to $2,250! You will receive:
Comprehensive surveys of attendees, vendors, and local businesses.
Full and summary data, calculations and graphs compiled in an easy-to-utilize format.
Customizable templates for reports and presentation.
Short, online trainings for your specific tasks, all designed to be quick and easy to complete.
On-going email and Zoom call assistance.
Opportunity to purchase surveys for additional events at a reduced price after the first one is completed ($650 for attendee surveys, $450 for vendor surveys, $450 for local merchant surveys).
Who is Event Economic Impact best for?
Communities seeking information specific to their event and attendees.
Small organizations without the staff or expertise to hand the entire process themselves.
Communities desiring to improve their events based upon feedback from attendees, vendors, and local businesses.
Organizations that need information but don't have $10,000 - $20,000 to spend on each event to obtain it.
Copyright 2025 Destination Roadmapping/
Cygnet Strategies, LLC—All rights reserved
